YOU GOT THIS
Adidas brand campaign
(more to come! more to come!)
From pitch to out in the world. I worked on the Adidas brand campaign for 2025, ”You Got This”. With the sentence at the center stage, ”We all need someone to make us believe” – in this campaign, we show how other people’s behaviours can have a positive impact on our experience with sports.
Creative team
Agency: TBWA NEBOKO / 180 Global
Creative Directors: Thomas Jullien, Simone Di Laus, Dan John, Christian Lopez
ACD: Inna Vartazarian
Art Director: Tracy Kintu
Copywriter: Natalia Zapata Fernandez, Hampus Elfström, Nick Bristow
Senior Producer: Annelien Orbie, Sylvia Van Elmpt
Producers: Olivier Nass, Olinda Da Achada, Sansan Krijgsveld, Robyn Ransmeier
Production: Anorak film
Directors: Crowns & Owls