Tracy K | Art Director

I’m an art director with a photography niche, who gravitates towards playful conceptual work that intersects sports, fashion and culture. I believe in creating work that is effective yet doesn’t compromise on playfulness. Finding niche insights and new ways to push creativity to solve a brief.

As a Ugandan raised in Sweden and now working in the Netherlands, I bring a global perspective, having lived it. For the past four years, I’ve been based in Amsterdam working at TBWA. Mainly on Adidas and Optimum Nutrition. In my free time, you’ll catch me running, reading or in the cinemas.