Adidas basketball

‭‬The duality of community and rivalry.

We brought some of the biggest names in WNBA together for an informal game and filmed their candid interaction with each other. Although some of these players might be rivals in competitions, in this case, they were in community. We wanted to capture how rivalry doesn’t stand in opposition to sisterhood; in fact, that healthy rivalry challenges you for the better, creates growth, and in the end, fuels community.

Creative director‭
Simone Di Laus

Creative team‭ ‬
Tracy Kintu‭ (‬AD‭)‬
Nwabisa Tolom (CW‭)‬
Natalia Zapata Fernandes‭ (‬CW‭)‬

Director‬
Savanah Leaf