The duality of community and rivalry
adidas basketball
We brought some of the biggest names in WNBA together for an informal game and filmed their candid interaction with each other. Although some of these athletes might be rivals in competitions, in this case, they were in community. We wanted to capture how rivalry doesn’t stand in opposition to sisterhood; in fact, healthy rivalry challenges you for the better, fosters growth, and, in the end, fuels community.

Agency: TBWA
Creative director
Simone Di Laus
Nwabisa Tolom
Creative team
Tracy Kintu (AD)
Natalia Zapata Fernandes (CW)