The duality of community and rivalry
adidas basketball
We brought some of the biggest names in the WNBA together for an informal game and filmed their candid interaction with each other, completely unscripted. Although these athletes are on different WNBA teams and rivals in competitions, in this case, they were in community.
We wanted to capture how rivalry doesn’t stand in opposition to sisterhood in sports; in fact, healthy rivalry can challenge you for the better, foster growth, and ultimately fuel community.

Agency: TBWA
Creative director
Simone Di Laus
Nwabisa Tolom
Creative team
Tracy Kintu (AD)
Natalia Zapata Fernandes (CW)