The duality of community and rivalry

‭‬adidas basketball

We brought some of the biggest names in WNBA together for an informal game and filmed their candid interaction with each other. Although some of these athletes might be rivals in competitions, in this case, they were in community. We wanted to capture how rivalry doesn’t stand in opposition to sisterhood; in fact, healthy rivalry challenges you for the better, fosters growth, and, in the end, fuels community.

Agency: TBWA‬

Creative director‭
Simone Di Laus
Nwabisa Tolom

Creative team‭ ‬
Tracy Kintu‭ (‬AD‭)‬
Natalia Zapata Fernandes‭ (‬CW‭)‬