
Adidas Originals
Always Original FW22 campaign
We all have places in our communities that have shaped who we are today. Whether it’s a small shop or a local theatre. We asked our talents about the people and places that have supported their originality. The campaign was then shot in these locations, with our talent and the spot owner – sharing Adidas global platform with local communities.








Creative director
Annie Chiu
Creative team
Tracy Kintu (AD)
Safa Boughida (AD)
Cené Hale (CW)
Photography
Lelanie Foster