Always Original
adidas Originals
We all have places in our communities that have shaped who we are today. Whether it’s a small shop or a local theatre. We asked our talents about the people and places that have supported their originality. The campaign was then shot in these locations, with our talent and the spot owner, sharing adidas global platform with local communities.
We chose a documentary-style photographic approach to capture authentic moments. The concept of the campaign lived through every visual, from key visuals shot in and outside the shops to on- and off-model product and lookbook in situ.
Agency: TBWA
Creative director
Annie Chiu
Creative team
Tracy Kintu (AD)
Safa Boughida (AD)
Cené Hale (CW)