Adidas Originals

Always Original FW22‭ ‬campaign‭ ‬

We all have places in our communities that have shaped who we are today. ‬Whether it‮‬’s a small shop or a local theatre‭. ‬We asked‭ ‬our talents about the people and places that have supported their originality‭. ‬The campaign was then shot in these locations‭, ‬with our talent and the spot owner – sharing Adidas global‭ ‬ platform with local communities‭.‬

Creative director‭
Annie Chiu

Creative team‭ ‬
Tracy Kintu‭ (‬AD‭)‬
Safa Boughida‭ (‬AD‭)‬
Cené Hale‭ (‬CW‭)‬

Photography‭ ‬
Lelanie Foster‬