Tracy K | Art Director

adidas running partner launch and adidas Supernova campaign.

The actor and producer Camila Mendes was the new ambassador for adidas running, and we were tasked with creating the launch as well as the first running campaign with her. In our talks with her, one thing became clear: she doesn’t even like running. A very relatable sentiment for us, everyday runners (yes, me included). It only felt right, creatively, to stay true to Camila’s own sentiments and let her audition for her new role – without editing out her actual thoughts.