SS26 Superonva
adidas Supernova
For the SS26 adidas Supernova, we decided to highlight the key product benefit, the comfort of the sole. In CGI, we celebrated the comfort of the texture and materials. In photography, we highlighted the outcome of a comfortable run, the end of the run.
Agency: TBWA
Creative director
Darren Cronje
James Andrews
Creative team
Tracy Kintu (AD)
Natalia Zapata Fernandes (CW)