Tracy K | Art Director

adidas global brand campaign

Whether you are a professional athlete or an everyday athlete, for this global brand campaign, the aim was to show how other people’s behaviours can have a positive impact on our own experience with sports.

Lamine Yamal and his day-ones, Aliyah Boston and her mom, Anthony Edwards and his best friend Nick Maddox. For our elite athletes, we based each storyline on a real relationship.