Tracy K | Art Director

adidas global brand campaign

Whether you are an elite athlete or an everyday athlete, for this global brand campaign, the aim was to show how other people’s behaviours can have a positive impact on our own experience with sports.

Lamine Yamal and his day-ones, Aliyah Boston and her mom, Anthony Edwards and his best friend Nick Maddox. For our elite athletes, we based each storyline on a real relationship.