Mcdonald’s
Mcdonald’s Netherlands campaign
How do you get Dutch Gen Z to think of McDonald’s for lunch? You start with identifying the most typical dutch lunch there is. We reframed burgers as ‘broodjes’ (the word for sandwich in dutch) – causing a great debate about what really makes a sandwich.
Creative team
Tracy Kintu (AD)
Natalia Zapata Fernandes (CW)
Richard Bushoff (CW)