The Freshest AF1
Clio Awards – Shortlist
New York Festivals – Finalist
Young Ones ADC – Merit
We were asked to create something around sustainability for a brand of choice. We chose Nike to be able to tap into hype culture and we went with an execution that would make the customer an active participant in a sustainable choice while causing a buzz because of the innovation and the build-up with the release.
Creative team
Tracy Kintu (AD)
Nursolehin Yunos (AD)
Elva Del Rosario Pacheco Llano (AD)