Chosen

Young ones brief Bronze

Brief: Create a digital-first awareness campaign empowering young adults to solve mental health challenges through WhatsApp.

We decided to focus on how WhatsApp can be a tool to empower LGBTQIA+ youth who don’t feel at home with their families, to find comfort through communicating with their chosen families.

Art directors: Tracy Kintu, Rosie Hope Hill   Copywriter: Nneoma Chukwueke

 Tutor: David Stadtmüller