Art direction / Concepting / Design
The Local flex
Young Shits Awards Winner
The task was to make young people interested in supporting local businesses. We chose to engage them by tapping into a specific part of youth culture: music videos, by asking them to flex just like their favourite celebrities do – in a local shop.
Art Director: Tracy Kintu
Copywriter: Arief Dharmawan Britantio
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![YS-OOH-MOCKED-3.-compressedjpg](https://tracykintu.com/wp-content/uploads/2021/09/YS-OOH-MOCKED-3.-compressedjpg.jpg)
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